The Higher Ed Marketer
The Higher Ed Marketer

Episode 0 · 1 year ago

The Higher Ed Marketer Origin Story


The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution.

On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher Ed Marketer, a podcast dedicated to sharing university marketing stories that have led to success on and off campus. Episodes will feature:

- Things you can do to increase your university’s marketing effectiveness

- Actionable items you can take away from featured guests

- Energy and interesting ideas to get creative juices flowing!

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

While this might be a natural way for us to kind of do that and provide more content to those different people that we serve and that, I have an interest in the same things that we do. This will give us an opportunity to broadcast to the world some of the cool things that they can do. You were listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in higher education. This show will tackle all sorts of questions related to student recruitment, donor relations, marketing trends, new technologies and so much more. If you are looking for conversations centered around where the industry is going, this podcast is for you. Let's get into the show. Hello and welcome to the introductory episode of the Higher Ed Marketer. We are here today with host of the show, Bart Taylor and the other cohost, troy singer. How's it going today, guys, it's going well. Thanks for having us today. We're really excited about getting started on this podcast and what it might bean for everyone. Yes, we've been anticipating this day for a while.

Now that it's here, all smiles and ready to get it started. We are all smiles today and to give your one a bit more context. My name is Kelsey Corps. I'm one of the producers of this show and today we'll be talking about what you, the listener, can expect from this podcast. But before we jump into that, can you tell me a little bit about yourselves? This is Bart I'm a designer by background, but I'm a first generation college student, and so that's one of the reasons why when I early in my career, got a chance to do some work with higher education, I kind of fell in love with it and understood the difference that higher education and making a person's life, and I've witnessed that with my wife and I both are firsten students, and so we really have fallen in love with higher education and I've really tried to focus my career on that and taking what I've learned in the corporate world and applying that over to High Ed. So that's that's what gets me excited about the podcast like this. That is phenomenal. I am also a first generation college student, so very proud of that. What about you, troy? Well, I'll make that through you. I was a first year college student or First Generation College student as well.

I have a background in printing and marking an execution. The company I'm with brought me in because they have a wonderful solution regarding higher it and I have become friends with Bart about eight or nine months ago and this idea came out of us working together and I am super excited about it. That's professionally. Personally, I am an advict Golfer in crossfitter, so that is a great background of me, but I'm sure as this podcast goes on we'll be getting to know much more about each other. Absolutely we have Kaylor solution and think patented. Who are the sponsors of this podcast? Can you guys tell me a little bit about those sponsors? Let's start with you, Bart sure, I'm the president of Kaylor solutions and we do a lot of work in Higher Ed Marketing. got a very interesting model in the fact that we're aver rtual company, and so we we've embraced zoom well before zoom was kind of popular.

We work with schools all around North America to help them with their enrollment and their advancement needs to get more students in the classrooms and more a donor's donating money, and so we do that through marketing and strategy and what about you, troy over at sink, patented, patented overall, is a marketing, execution and printing company. Again, like I said before, we have a solution for higher red and we take some of the strategy and marketing ideas that companies like bark come up with and we execute them for colleges and universities, whether that's in the form of digital advertising or it could be printed media. But where Bart is the strategy, we are the execution arm. Sounds like you guys are two peas in a pod and it sounds like this podcast is going to be amazing. So tell me why you wanted to start this podcast. I really wanted to start this podcast with the idea that we've been kaylor solutions. We've been developing content for several years and we probably have six years of blog content that we have created and have been doing that consistently for...

...on a weekly basis for at least five of those years. Were hitting two, three hundred different blog post right now and I'm really amazed at how much people are finding that, you know, whether it's through Google or search or Linkedin or social media, and I have really always said, hey, I really, really like the practical, pragmatic approach that you have to a lot of the content. So the more that I thought about content, how to get more content out for high ad marketers, the idea of a podcast and just seeing the explosion that the podcast industry and that content realm has become over the last couple of years, it really seemed like the next step and in our content strategy, with choys background and in some of his voice work and things like that, we thought well, this might be a natural way for us to kind of do that and provide more content to those different people that we serve and that I have an interest in the same things that we do. Absolutely, and I feel like this was the natural next step for a team that's already been virtual and already as zoom professional and before zoom got quote unquote cool. So as listeners are tuning in each week, they're listening to... episodes. What kind of topics can they expect to hear? Well, we're going to be interviewing some of the marketers that we come across. I will say that I am a Linkedin lurker and I come across so many interesting and effective marketers, whether it's through a missions or whether it's through development departments. This will give us an opportunity to broadcast to the world some of the cool things that they can do, with the hopes of the people that listen to it will be able to get actionable items or at least bur their creative juices so they can apply them with their institution. Speaking of those creative juices, say a listener has an idea for a topic episode or guess that you should even feature on the show. What's the best way for them to connect with you? Probably the best way for them to connect with us would either be through Linkedin. Troy and myself were both pretty prevalent on Linkedin and that would be one of the quickest ways. Just, you know, look up our names and I think you'll find us pretty quick or you could actually go... the sponsored websites with Kaylor solutions. It's a Kaylor Solutionscom or think patentedcom, and you'd be able to get in contact with both of us there to give us your ideas for show subjects. Amazing and all of that information will be linked in the show notes below, and that actually wraps it up for our introductory episode. Bar In troy will be taking over the rains for episode one and beyond. Thank you, guys so much for joining me today and I am so excited to see the show grow, as are we. We again, have been creating this for a couple of months. Now that it's here, we have wonderful interviewees that are lined up in wonderful topics that we are excited to broadcast to other marketers in our sphere. Yeah, we're very excited about this, so thank you for help. To a Kelse, you've been listening to the Higher Ed Marketer. To ensure that you never miss an episode, subscribe to the show in your favorite podcast player. If you're listening with apple PODCASTS, we'd love for you to leave a quick rating of the... Simply tap the number of stars you think the podcast deserves. Until next time,.

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