The Higher Ed Marketer
The Higher Ed Marketer

Episode 19 · 1 month ago

Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez

ABOUT THIS EPISODE

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference.

Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly from Bethany Global University, talks about his past and current successes within marketing.

What we talked about:

- Specific Student Targeting Within Bethany Global University

- Marketing Operations on a Budget

- Dan’s Journey Into Marketing

- Success Advice for Small Colleges

Check out the resources below for more information:

- https://justdisciple.com/

- https://www.youtube.com/c/incomeschool


To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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