How do we help uncover and explain the most informative and persuasive information to prospective students?
How do we tell stories that get them excited about education?
We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle.
In part two of a two-part series, , President & Founder at , and , Senior Account Executive at chat with , Associate Vice President of Enrollment Management at the University of Kentucky, and , Chief Marketing Officer at the University of Kentucky about:
- How to utilize data to drive segmentation in messaging.
- How to engage undecided students using data.
- The difference between innovation and ingenuity.
- How the University of Kentucky is helping communities.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with or . If you’re not on LinkedIn, check the or websites instead!
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