Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools.
This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment.
In this episode of The Higher Ed Marketer, , President & Founder at , and , Senior Account Executive at , chat with , Vice President for Enrollment and Marketing at Presbyterian College about:
- How the Central Marketing Organization came about.
- The people you need on your higher ed marketing team.
- How to use video in your admissions marketing.
- How COVID changed higher ed marketing, and strategies for 2021.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with or . If you’re not on LinkedIn, check the or websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.