While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey.
Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the world of marketing in higher education.
Teresa Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland and the first Vice President of Communications at American University. Recently, Teresa accepted the role of Executive VP and Chief Operating Officer at CASE.
Teresa’s book, How to Market a University, engages leaders and CMOs in discussing their work and its strategic nature and purpose.
The book has also been developed into a master course on Enrollify, a digital resource hub designed to empower the modern enrollment marketer.
Join us as we discuss:
- The idea for the first fully digital professional development experience for enrollment marketers through the book How to Market a University and master course.
- Why are Higher Education organizations in the best position they’ve ever been in?
- Why Chief Marketing Officers (CMOs) are coming from outside higher education to roles inside the sector?
How to Market a University: https://www.amazon.com/How-Market-University-Competitive-Environment/dp/1421440342/ref=sr_1_1?crid=1Q3DRFNNUQGIH&keywords=how+to+market+a+university&qid=1659357687&s=books&sprefix=how+to+market+a+uni%2Cstripbooks%2C114&sr=1-1
How to Market a University Master Course: https://www.enrollify.org/mastercourse/how-to-market-a-university?utm_campaign=EDU%20Marketing%20Minute&utm_medium=email&utm_source=Revue%20newsletter